Kim, J. (2012). The
institutionalization of YouTube: From user-generated content to professionally generated content. Media,
Culture & Society, 34(1), 53-67. doi:10.1177/0163443711427199
Sunday, June 17, 2012
The institutionalization of YouTube
YouTube has come to represent what video on the web looks like: short,
mostly humorous and easily accessible. The short video clip pattern can
also be found in mainstream media websites. Major media companies have
responded to YouTube either by launching their own YouTube-like site or
by introducing new video services on their own sites. Responding to
professional video services in mainstream media, YouTube also offers
full-length episodes of television shows.
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This is terrific! Good luck!
ReplyDeleteThis is such a great topic to work on! Why? Because I see the positive results of this Social Media platform. Many have use this Soical Media to become big success's and still are for how else can you reach so many people at such a very low cost...
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